Friday, September 21, 2007 

The Amusement Park Experience Of A Grownup

The city of Orlando, located in the U.S. State of Florida, is known all around the world thanks to its theme parks. Featuring some of the world's best theme and amusement parks, this tourist destination offers to million of visitors annually the opportunity to take a close portrait photograph with Mickey or see Shrek hugging dad while he waits in line to purchase tickets. The famous Walt Disney World Resort, the Sea World and the Universal Orlando Resort, offer thrilling rides, 3D movies, and all sort of extreme adventures, based mainly on cartoon or movie characters known to us since the time we were kids. But if one does not have kids, is there a reason to spend a small fortune for just a ride?

Well, I wish the answer was a simple yes or no. Allow me to argue before casting a stone. Last Christmas (no, not the one I gave you my heart as Wham mentioned in their famous 80s song) I was visited by my folks who decided to spend their Christmas and New Years vacations in United States for the first time. Since my brother is currently a resident of South Florida, it was inevitable for us to go where the weather conditions would be better. Thus, after taking care of some personal business, I flew to South Florida to join my family and spend my winter vacations in a sunny climate for the first time. Since my brother was really excited that we were all together again, he proposed a short journey to one or Orlando's theme parks as none of us had ever visited one. We immediately agreed and two days later we drove to discover the Islands of Adventure and jump into the actions of the Universal Studios movies.

To my surprise, I really enjoyed our visit there and although I was really glad to have the opportunity of experiencing yet another of our legendary family trips, I was secretly worried that the whole experience would prove to be a really boring one, apart for myself, for my parents, who I regret to admit are now of a certain age that does not permit them to experience an excitement as a ten year old would. But to my astonishment, my father was the one dragging us from venue to venue, insisting to visit every single place in the theme park -the daily tickets must have been on sale- and was always pointing something new, something fun we should not miss to explore. I will not mislead you by saying that he or my mother decided to get on those "terrifying trains" as they called them, but they did not go up against our determination to ride them again and again or to laugh while listening to our happy screams.

So, yes it is true. I really enjoyed my first visit at a theme park. Perhaps I have excuses, like the fact that I have not seen my parents or brother for a long time, or that I was under tremendous stress for more than six months and this was my first chance to let myself again relax and enjoy the ride. So, regardless if you are accompanying your nephew or daughter, you should take some time off when you get the chance and experience how it feels to see earth while hanging upside down at 125 feet over the ground ridding the Fire or Ice Dragon as they narrowly pass within inches from each other, on a roller coaster running at a speed of 55 mph.

Jonathon Hardcastle writes articles on many topics including Recreation, Fitness, and Travel

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Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product. Just because you've decided that you want to project a certain image doesn't mean that's the image you're projecting. Extremely high-profile marketing campaigns have failed because not enough market research and communication with the consuming public were done.

For example:

When AT&T Wireless decided to consolidate its wireless phone, pager, and Internet technology into something called mlife, it gave the public examples of what the company meant. Unfortunately, the public still doesn't understand, and has no idea what the m stands for (it is messaging).

United Airlines has long invited the public to "fly the friendly skies of United." The public has noticed that the experience on the plane is not terribly friendly, and is now distrustful of all airlines' claims.

The criteria for effective public relations messages should be: (1) is it true? (2) Is it unusual? (3) Is it interesting?

On the other hand, if a company already exists in the marketplace, a new message will have to be identified. For retail companies, the addition of a new product category or a price reduction are always effective messages.

Sales promotions, particularly very public or extremely unusual ones, make good messages. Anything out of the ordinary being done by the company in the name of public service or community aid is a legitimate message.

In order for the message to be even rudimentarily effective, it absolutely must be true. Remember, the message is being disseminated by the legitimate news media; a false message will be discovered and exposed, and win immediately brand the company negatively. It will do more damage than having no message at all, and such situations must be avoided at all costs.

Unique messages are going to be more noticeable and more attractive to the gatekeepers who determine which stories are told and which are not. So an unusual message--something a company is doing that no one else has considered or been creative enough to conceive-will be considerably more successful than one that seems tired or old simply because it has been seen before.

It goes without saying that the message must be interesting. If it is unique, unusual, and true, but without any interest to the general public, the message being delivered will most likely never find the light of day. If it does, it will undoubtedly be ignored, or worse, ridiculed. Many companies make the mistake of assuming that if a message seems unusual and interesting to them, it will be those things for the general consuming public. People in business tend to find their business fascinating; it is the thing they spend most of their time thinking about, so they are more knowledgeable about and concerned with their business than any casual observer or consumer would be. That is only natural and proper. But it is far too easy to make the miscalculation that a message that might be fascinating to an industry insider-for example, "Ours is the only paper bag made with 100 percent maple fibers"-will also be of interest to a casual user of the product. In almost every case, that assumption will be proven untrue.

So, commununication with the consuming public is an essential component to any successful Branding venture. Discovering from the public what its true feelings are about the brand identity being contemplated, as well as any changes being discussed concerning an existing brand identity, can help a wise marketer avoid miscalculations that can prove disastrously costly and possibly fatal to the brand, the product, or the company.

This is not to imply that the public must be allowed to dictate all Branding decisions, however. What's more important is for anyone involved in Branding to have a clear-eyed view of their brand identity. Wal-Mart remains a wildly successful brand by not trying to be Tiffany's. McDonald's, although it has slipped precipitously as a trusted brand in recent years, still has the good sense not to hire Wolfgang Puck to rethink its hamburger recipe.

When a Branding professional loses sight of the original mission-that is, the brand identity-and tries to be all things to all people, the results are almost always calamitous. The archetypal example of New Coke works as a warning about so many different Branding errors that it seems clichd to mention it, but consider: The fundamental miscalculation being made was the level of loyalty the average Coca-Cola drinker had for what was, and remains, unquestionably the most well-known, best-loved brand identity on this planet. To think it was a good idea to remove this beloved product-in favor of a formula that emulated the competition and was bound to alienate Coca-Cola loyalists who had stuck with the brand, in some cases, for decades-is astonishing.

A FEW BASIC PROMISES

Public relations can operate effectively only when a clear, realistic brand identity has been conceived. Certainly, PR, professionals can be part of the team that establishes that identity, but it must be, above all else, a true identity. That means it must have specific attributes, specific philosophical tenets, and, most important, a few basic promises made to the consumer that will never, ever be broken.

These promises, which should be written down in the simplest language possible and distributed on a regular basis to every employee of the company, are a covenant made with the public. They define the brand identity; they provide reasons to patronize the brand; and they offer, at the most basic level, differentiation from all competing brands. They are never to be taken lightly by any employee, and under no circumstances are they ever to be broken for any reason.

If your business is a store that sells items that cost $1 apiece, you must never charge $1.05 for anything. If your restaurant prides itself on cleanliness, the rest rooms have to be absolutely spotless anytime anyone walks in. If your promise is that every customer will be served within 30 seconds of entering, you'd better have a stopwatch on every employee's wrist and be sure it's operating accurately.

The promises your business makes are the central core of that business. If you've promised to provide the longest hot dogs in town, and you provide them, no reasonable person is going to complain that you don't have the best crpes suzettes as well-unless you've promised that too.

It's extremely important that the promises you make flow from your brand identity. Understand what you are to the public and what is expected of you, and you can make bold but realistic promises. Try to provide every solution to every problem, and you win end up providing nothing that is the least bit effective.

Consider, for example, the Disney brand. Here is a company whose name and logo are recognized in every country on the planet, whose message is received and understood everywhere from Beverly Hills to Beirut. It was once estimated that Mickey Mouse was the most recognized figure anywhere on Earth, more than the president of the United States, more than Tom Cruise, actually more than Santa Claus (who is famous in only about one-third of the world's countries).

On the surface, Disney might appear to offer all things to all people. Besides its movies and television programs under the Walt Disney name, it also produces entertainment under the Touchstone and Hollywood Pictures banners. Disney has a network television show on a network it owns (ABC), and also provides programming on cable TV via the Disney Channel and ABC Family. The company owns theme parks in California, Florida, Japan, and France. It also owns ESPN, publishing companies, video distribution companies, real estate, and retail stores. Disney logos appear on merchandise ranging from souvenir Mickey Mouse ears to fashions created by respected designers, electronics, calendars, furniture, musical instruments, sound recordings, and timepieces. Disney produces Broadway shows. It even owns a town in Florida.

But no matter how widely it casts its net, Disney always promises its customers the same things: high quality, fanatical customer service, and a dedication to the family. It might produce some R-rated movies under its Touchstone, Miramax, or Hollywood Pictures umbrella, but never with the Disney name. It will provide scary thrill rides in its theme parks, but you'd better believe the streets in that park will be clean and the "cast members" who work there will find a way to solve virtually any problem a guest might have during the stay. Guests at Walt Disney World are never told, "We can't do that"; they are always given at least an alternative solution. Maybe the ABC network will broadcast NYPD Blue, which offers controversial language and partial nudity, but the Disney Channel won't ever consider such a thing. If Disney produces a show on Broadway, you can rest assured that children will be admitted and the content will not offend their parents.

Disney has become the tremendous conglomerate it is today by making promises to its consumers and keeping them consistently since the company's inception. Anything that bears the Disney name has a special trust, a covenant with the consumer, and Disney lives up to that covenant every single time.

It's easy to ridicule the seemingly fanatical insistence Disney has on referring to its employees as cast members, in considering the consequences of every word spoken on every program its networks air, in not allowing its male employees to grow beards, or in its sanitized image that seems unrealistic in modern society. But it would be foolish to attack the surface of the Disney brand and overlook the unprecedented success it has enjoyed for a number of decades. The company continues to grow, but never for a moment does it take its covenant,the promises it makes to its audience for granted.

Go to the Disney Web site at www.disney.com and you'll see the company's dedication to its core philosophy at work with every click. Want to discuss a vacation at Walt Disney World in Florida? You can book your vacation, including airfare, car rental, hotel, and theme park tickets, through Disney online. If you need personal assistance, phone numbers are always available. News about upcoming movies from the Disney studios can be found, including coming attractions trailers. Games are available for children and adults. Want to buy some Disney merchandise? The Disney Store has an online catalog. There is always the option of speaking to a Disney representative with any question or concern you might have. And the Disney Web site is careful not to provide links to ABC, Touchstone, or Miramax, because those companies deal in material that, although affiliated with the parent company, does not conform to the Disney brand. They are separate brands and are treated separately. They have their own Web sites.

While the philosophy is not directly presented to the consumer in words, it is not in the least difficult to discern or understand. Disney will provide you with high-quality, attentive customer service and a dedication to family. It's there on the Web site, in the theme parks, and in the entertainment provided by the company under its own name. Under no circumstances does the Disney Company ever renege on those promises, and it holds firm to them in every aspect of its branded business.

On those occasions when there is even the suggestion of a break with the covenant, Disney works swiftly to correct the situation. When some video copies of its animated film The Little Mermaid were rumored to have an off- color visual joke in three frames (1/8 of a second), the company made sure the rumors were dispelled, and the offending three frames, although they really didn't contain what the rumors said they did, were cut from subsequent copies. Disney takes its covenant very seriously.

BRANDING IS ESSENTIAL

Everything impacts on Branding--the smell of the bathroom, the signs in the window, the product being sold in the store, the things people say. One of the most powerful things that impacts all people's perceptions is what they read, see, or hear about in the media, because it carries with it the imprimatur of the media outlet.

To illustrate: If a garage band pays to produce its own CD and sends out fliers to every record store in the country saying the album is a breakthrough collection, it won't carry a fraction of the impact that same CD win have if someone on MTV uses the exact same words, because now the brand of the garage band has been enhanced with the brand MTV.

The old saying, "There is no such thing as bad publicity" is absolutely incorrect, however. Having a brand's name mentioned in the media is a very strong influencer, and it can cut both ways. Should a media outlet say something negative about a brand-even if the information is proven to be totally inaccurate-the negative repercussions on the brand identity can be devastating. It can take a lot of damage control, in the form of advertisement, retractions from media outlets, and strong statements from the brand itself, to undo one misplaced comment from a credible media outlet. Sometimes the damage can't be controlled or undone.

When public relations is done properly, an item of information is disseminated to media gatekeepers, who then decide to report the information either directly or indirectly. Reportage is done, research is accumulated, interviews are performed. Eventually the information item becomes a media report, and it is at that moment that the public relations professional can no longer control it entirely. Media outlets-particularly the most desirable, most credible ones- operate autonomously, reporting the information they deem necessary or interesting and excluding all else. Time constraints, space limitations, and the realities of economics play as prominent a role in the decision-making process as the newsworthiness of the information being considered.

If a company is launching a new brand, the temptation will exist to try to saturate the market with information on that brand. Often, when my company is contacted about the creation of a new brand or a new product, the request will be, "Get us as much exposure as you can." That is absolutely the wrong thing to request at that time, because it is not a strategic position.

Such a company should be requesting a strategic plan that is consistent with their short-, middle-, and long-term goals. (Short-term is defined as 6 months, mid-term as 18 months, and long-term as 36 months.) It's very important to define those goals before seeking media exposure, because the lack of a goal is the lack of a plan, and that will obliterate any hope of Branding before it ever has the opportunity to begin.

In Lewis Carroll's Alice's Adventures in Wonderland, there is a marvelous moment in which Alice, trying to find her way through the maze that is Wonderland, asks the Cheshire Cat for direction. The cat asks, quite logically, where Alice's destination might be, and she replies that she doesn't care where she ends up, but needs to know which road to take. Told that Alice doesn't care where she's going, the Cat replies, "Then it doesn't matter which way you go."

Companies that want to create brands but don't know what their specific goals are for the next 6, 18, or 36 months can't possibly be expected to define their brand identity or the proper kind of media coverage they need to best exploit their brand's possibilities.

A good percentage of Americans believe that Elvis is still alive; there's no accounting for what people might think. But the reality is that a Branding campaign, fueled by public relations efforts, will fail miserably if it doesn't have specific, well-defined goals in place for various points in the future before it begins.

How do the elite Branding experts determine their goals ahead of time and pass that information on to public relations professionals? It helps to be first in your field. Those companies that came to the marketplace before anyone else - Wal-Mart, Johnson & Johnson, Kleenex, Coca-Cola, Disney, McDonald's-had an advantage before they generated their first media placement. Nobody was ahead of them, and they knew precisely what they intended to do.

Keep in mind that most of those brands established themselves very early with very little (in many cases, close to no) advertising budget to work with. They managed to create an impression in the minds of consumers without spending millions in magazines and newspapers or on radio or television (in those cases when radio and television existed at the brand's inception).

They did it almost exclusively with public relations. These companies had a plan, a course of action, long before they had a brand name or a brand identity. They projected the possible sales for their products and services and had realistic goals for the coming six months, the coming year, the coming three years. In many cases, those goals were far exceeded, due in large part to the brilliant public relations campaigns that had been launched and executed to establish and support the brand. Without those plans, goals, and projections, there would have been no road map-and, as the Cheshire Cat would say, there would be no point in choosing one road over another, since it wouldn't matter where you ended up anyway.

It is extremely important, then, to set realistic goals. In order to do that, the smart Branding practitioner needs to have a clear-eyed view of his or her own product and company. Only with that can a true brand identity be created, one that will capture the imagination of the targeted consumer and differentiate the new brand from whatever competition currently exists or will exist in the future. Keep in mind that even those who were first ended up dealing with competition. Kleenex may be the most famous brand of tissue available today, but it is far from the only one on the market.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noahs Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

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3 Great Travel Destinations for Your Next Family Vacation

When it comes to planning a family vacation it can be hard to please everyone in the family. This is especially a problem when you have children of all ages. However, there are 3 great vacation spots that offer up activities for children and adults of all ages and interests.

1. Walt Disney World This vacation spot is no secret to anyone but it continues to be one of the most ideal vacation destinations for families. For young children it is the trip of a lifetime getting to see and meet all of the popular Disney characters. Young children will simply be in heaven the second they step foot in Disney World. It is also a popular vacation spot of older children because of the exciting rides. They may not be excited about seeing all the Disney characters, but you can be sure they will love all of the theme parks.

2. Oahu, Hawaii Who could argue against a trip to Hawaii? With so much to do on one small island it is a top choice for any family vacation. Children, young and old, will have the vacation of a lifetime while they play at Waikiki Beach. Old children can venture to the north shore to do some surfing, while the entire family can enjoy a tour of Pearl Harbor. Mix in an eco-tour and attending a luau and you have one amazing vacation the entire family will remember forever.

3. Wisconsin Dells, WI Known as the "Waterpark Capital of the World", this lesser known vacation spot is a hidden gem. Everyone from adults to young children are sure to find something to do at one of the many Wisconsin Dells attractions that include; waterparks, amusement parks, go karts, mini golf, scenic tours and live entertainment. There is no threat of bad weather because the family can always head back to one of the numerous Wisconsin Dells resorts that offer indoor waterparks.

When it comes time to play your next family vacation, plan a trip to one of the destination above and you will have happy vacationers no matter what the age. More importantly, you will make family memories that will last a lifetime.

If you want more information on planning a vacation to Wisconsin Dells take a look at our Wisconsin Dells Lodging guide and learn more about traveling to and planning a Wisconsin Dells vacation. Learn all about the Wisconsin Dells waterparks and Waterpark Resorts.

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Hypnosis, Suggestion, and Advertising

The power of suggestion is not a new concept. Marketing and advertising gurus all know what it takes to drive a message into peoples minds; suggestion and repetition. It doesnt have to be taken in consciously. In the case of marketing, the subliminal delivery of a message has just as much impact, sometimes more, than just telling people what you want them to hear.

Advertisers already use hypnosis. They offer the suggestion. Maybe its a billboard or its a TV ad. Youre not quite sure where you saw or heard it, but you know you believe it. That is the whole foundation of a successful marketing campaign. It is to penetrate peoples minds without them even being aware of it. Sound familiar? It should, it is hypnosis. Its suggestion. For example, the image of a healthy looking, smiling, beautiful girl drinking a club soda. There are no words necessary. Its being suggested. Drink a club soda and you will look like me, you will be like me. Youll be beautiful, like me.

Advertisers know exactly how to penetrate the mind and deliver a message without effort. In some cases its the suggestion of consequences to your actions. Images that convey a sad or frightening experience, they communicate the message, dont let this happen to you, without saying it, then they show you how to prevent it, with their product.

They even use techniques to more effectively reach your unconscious mind. Techniques like subtle increases in sound, or the use of color. Theyve studied the effects of color and sound on the human psyche, and theyve researched how the mind captures information. They know what theyre doing.

Have you ever noticed when you are watching television that sometimes the ads sound louder than the program? Youve noticed it but not consciously. In other words, now that you think of it, you agree that its true, but you didnt consciously notice it before.

Advertisers also understand that when you are watching TV, you are essentially hypnotized. Youre tuning out reality and the outside world, and youve opened your mind completely to whatever suggestion will be imposed upon you.

Marketing geniuses share another little known secret with hypnotists, that the mind is subjected to millions of subliminal messages every day, and that no matter how much or how little you are paying attention to your surroundings, on some level, youre taking it all in. The message is getting on board, unconsciously. This belief is worth millions and millions of advertising dollars to some major retailers and businesses, so there must be some validity to the theory that we are all susceptible to the power of suggestion.

Barrie St John is a leading figure in the field of hypnosis and personal change. He is the author behind the best selling self hypnosis CDs and downloads at www.HypnoShop.com where you can find a broad range of sessions on health and addictions, personal improvement, sports performance, weight loss, confidence issues, fears and phobias, and lots more.

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Mesotherapy Before And After

Most Mesotherapy practitioners claim remarkable results in treating cellulite, localized fat deposits, and wrinkles. There are numerous patient testimonials of successful treatment, and Before and After photographs on Mesotherapy clinic websites. For cellulite, results may be seen in as little as four weeks, and by the time treatment is completed, patients may have lost between two to four inches from the body area being treated. Similarly, for localized fat loss such as in love handles and other problem areas, approximately ten treatments can result in the loss of two to six inches. However, there is wide variation in how soon results may be seen, depending on which body area is being treated. There may also be considerable variation between people who are having the same body area treated. For cellulite and mesolifts, or facelifts with mesotherapy, patients are typically advised to return for maintenance treatment every six months to a year after the initial treatment is completed.

The majority of mesotherapists point out that fat reduction results can only be maintained through exercise and a healthy diet. This is one reason Mesotherapy is considered controversial. Mesotherapy treatments typically extend over two to six months, a length of time that is adequate for results from healthy lifestyle changes to become visible. It has not been scientifically proven whether weight loss is attributable to these healthy lifestyle changes, such as increased exercise and a balanced diet, or to Mesotherapy itself.

Results with Mesotherapy are gradual, as small areas are targeted over a period of time to eventually have a cumulative effect. On the other hand, results with plastic surgery such as liposuction are immediately visible, and may be quite dramatic. For this reason, Before and After photos of people who have undergone Mesotherapy may have more subtle differences between them than one would expect to see with plastic surgery.

Mesotherapy provides detailed information about mesotherapy, cost of mesotherapy, mesotherapy before and after, mesotherapy injections and more. Mesotherapy is the sister site of Mesothelioma Doctors Info.

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Southwest Airline 2

Are you looking to take a vacation or a business trip? If you are traveling by plane, you will find that Southwest airlines has a long listing of destinations that you will enjoy visiting and getting too. Southwest airlines are one of the largest airlines in the US, and travels to many international destinations as well. Some of the destinations that you can enjoy with the Southwest airlines destinations are Florida, Wynn, Walt Disney world, California, Pittsburgh, New Orleans, the big easy, Las Vegas, Orlando and even San Diego. Tucson, Utah, and so many more you can choose from to get somewhere new.

Southwest airline tickets can be purchased online, on the phone, through a travel agent or even in person. You are going to find some of the very best deals in purchasing airline tickets from Southwest airlines when you purchase the tickets ahead of time. Purchasing tickets a few weeks or months ahead of time, you can save anywhere from $10 to a few hundred dollars depending on your destination. You can find out just how much you will save when purchasing your Southwest airline tickets by checking the rates online.

When purchasing Southwest airline tickets online, you have the ability to check all the departure times and all times when your flight will come back. You can mix and match times to fit your schedule best, and not just the airline schedule. If you are getting off another plane and transferring you want to be able to spend at least 45 minutes to an hour between planes, in case one plane is running late, or in case of bad weather. Leaving a bit of time between flights is going to give you the best ability to get from one end of the airport to the other as well.

At this time, Southwest airlines are marking their 35th anniversary. While this may not seem to be as long as some in the airline industry, Southwest airlines have made huge strides in growth over those 35 years. Southwest airlines services passengers from coast to coast and most major stops between. Thousands are flying southwest weekly and enjoying their time in a safe and clean airplane with Southwest airlines.

On the Southwest airlines site, you can check flight times, and you can book flights. You can also do this through many of the online ticket sources where you are trying to book hotels and car reservations at the same time. Package prices are found on the Southwest airlines site, and they are going to give you the very best deals on the most popular destinations for business and for leisure.

One of the best things that Southwest airlines have been doing recently involves the purchase of gift cards and certificates as gifts. People that are hard to buy for, or people that love to travel but do not have the money will surely appreciate the gift of Southwest airline travel certificates. You can purchase certificates for holiday travel or for anytime that it is needed. This really does get the relatives home for the holidays.

Written by Reidar Aas, webmaster and author of http://www.airlinebestsite.biz This article may be reproduced as long as a Live link back to http://www.airlinebestsite.biz is present.

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Disney World - How to Save Your Money, Time and Sanity

A Disney World vacation can be absolutely wonderful. The magic of Disney World, the warm Florida weather, the excitement on everyone's face.

However, a Disney World vacation can be hard on your wallet, leave you pressed for time and stress you out...if you don't first do some planning. What kind of planning? Let's find out. Disney World Money Saving Tips Your vacation at Walt Disney World can be expensive, or it can be reasonable. With just a little forethought you could end up saving hundreds of dollars on your trip!

  • Book your trip well in advance. How far? A year isn't out of the question, if you are planning to stay at a very busy time, like between Christmas and New Year. Otherwise, six to nine months will help get you the rooms with the best rates.
  • Speaking of booking your trip, if you're flexible on your vacation dates, you can save a lot of money. The times of the year that Disney calls Value rates are the least expensive. Sometimes just one day can make a big difference.
  • If you like table-service meals , try lunch for that special restaurant. The menus tend to be less expensive than dinner.
Save Time at Walt Disney World Here are a few ways to save yourself some time while on vacation.

  • Stay at a Disney World resort, because you are spending less time traveling back and forth to your hotel.
  • As a Disney resort guest, you can take advantage of the Extra Magic Hour. Use it to visit the attractions that are way too crowded during normal park hours.
  • Study the theme park map before you get to it. Nothing wastes time like wandering around, not sure where you are.
Save Your Sanity
  • Once again, stay at a Disney resort. Not only do you save the extra time traveling back and forth to the parks, but the Disney resort transportation runs constantly -- no stressing that you have missed the shuttle and have to wait a half hour for the next.
  • Going along with that, staying at a Disney resort means that you can go back to your room for an afternoon siesta, then hit the parks again, raring to go.
  • Relax! You won't be able to see any of the parks all in one day -- don't even try. Just pick the attractions in each park that you especially want to visit and then if you have extra time, that's a bonus.
If you'd like some more tips on saving your money, time and sanity on your Disney World vacation, visit:

http://www.great-disney-vacations.com/walt-disney-world-tips.html

Have a great Disney World vacation!

Gail Nettles is a former Walt Disney World employee, and she enjoys sharing her knowledge with others. She also publishes http://www.great-disney-vacations.com

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The Superior Hiking Trail

The Superior Hiking Trail is a 235 mile trek along Minnesota's rocky ridgeline. It is located inside Superior National Forest, above Lake Superior and was developed in the 1980s by a group of hiking enthusiasts who started the Superior Hiking Trail Association to both maintain the trail itself and promote it's benefits to other hikers. There are now over 3,000 members who maintain the trail and promote efforts to make it better.

This trail is considered by many to be one of the best and most scenic hiking trails in the United States and there are 75 different access points to it's stunning and dramatic foot trail.

The Superior Hiking Trail covers an extensive amount of terrain ranging from Two Harbors, Minnesota through seven state parks, including Split Rock and Tettegouche, and extending all the way to the border of Canada.

At it's highest point, the Superior Hiking Trail sits 1,750 feet above sea level and at it's lowest point, it sits 602 feet about sea level. It is considered a moderately difficult trail and there is a noted hazard of severe weather and Black bears.

If you are interested in camping while visiting the Superior Hiking Trail, there are an impressive amount of campsites, over 80, and parking lots located conveniently every five to ten miles. Water is accessible from most areas of the trail, but you must be prepared to filter it before drinking. Pets are allowed, but must be on leashes. There is also a shuttle service available from the middle of May to the middle of October.

The Superior Hiking Trail Association is in the process of adding another 40 miles to the trail which will enhance hiking through Duluth, Minnesota's forests. The entire trail is free to use and no reservations or permits are required.

Gery Varga enjoys hiking. His articles can be found on Hiking: Superior Hiking Trails

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The Use of Glass in Architecture

Acclaimed architect Bruno Taut said, If we want our culture to rise to a higher level, we are obligated for better or for worse, to change our architecture. And this only becomes possible if we take away the closed character from the rooms in which we live. We can only do that by introducing glass architecture, which lets in the light of the sun, the moon, and the stars.

A New Architectural Era
Built in Hyde Park, London to house the Great Exhibition in 1851 the Crystal Palace is commonly considered as a significant turning point in architectural history. This magnificent structure built from steel and glass paved the way for further exploration of glass as an architectural element. The glass sail of the new Milan trade fair and Louvre pyramid are other stunning example of the use of glass as a structural as well as a design element. Other examples of glass architecture include the London Bridge, Agbar and Federazija Towers as well as the Tokyo International Forum.

While the use of glass in construction was previously quite limited to grand designs and office buildings it is starting to become a core structural and design element in many homes. Glass facilitates natural light and opens up rooms allowing smaller spaces to look bigger as well as facilitating a natural indoor/outdoor flow which often enhances the tranquillity as well as the value of your home. Glass is also relatively inexpensive and fully recyclable, an important consideration in the current era of heightened environmental consciousness. Glass use in construction has increased dramatically due to the rapid changes in glass production and technology. Previously glass was thought to be quite a fragile building material and many steered away from it because of this. Modern glass, however, is not only spectacular to look through but it is safer, stronger and energy efficient.

Glass in the home
In the past glass was mainly utilized for windows to allow some air and light in to rooms. Today glass is utilized in the construction of several elements of exterior and interior architecture. Exterior glass architecture includes facades, display windows skylights, skywalks, entrances, revolving doors, canopies, winter gardens and conservatories. All of which allow homes to be bathed in natural sunlight with gorgeous outdoor views. Interior glass architecture can be used for staircases, elevated walkways and even as traditional walls. There are some houses in which all of the walls are actually glass. Such high quantities of glass previously compromised other aspects such as the heating and cooling requirements. Often glass architecture would incur high heating costs in winter and cooling costs in summer. Fortunately such great progress has been made in the glass industry that we now have access a variety of different kinds of glass each with fantastic benefits. One such example is glass with spectrally-selective qualities, which allows light to stream into the house without being harmful or degenerative to occupants and their belongings.

Caring for your Glass
To keep your glass looking great and streak free you will need to ensure that it is cleaned often. Try a few different cleaning solutions before you decide which one to use, options vary from store bought to home made solutions. Many use products such as ammonia, vinegar, borax, alcohol or Epsom salts to clean glass. An important point to remember is that when using your own solutions never combine an acid and an alkaline, for example vinegar and ammonia, as they neutralise on another. After washing use a dry cotton towel rather than paper towels or newspaper as they tend to disintegrate and leave deposits on your glass. For a great shine a dry blackboard eraser can be used.

To keep frost from accumulating on exterior windows during the winter, add two cups of antifreeze or rubbing alcohol to each gallon of wash water. For deposits of paint, resin or glue wet the surface and then scrape them off using a razor blade scraper. Take care to scrape in one direction only in order to avoid scratching the surface.

Another option, and a fantastic one at that, is the breakthrough technology that has brought us self-cleaning glass. An ultra-thin coating is applied to the glass during the manufacturing process; this coating has two highly beneficial effects on the glass. First organic residue on the glass broken down by the ultraviolet wavelengths in sunlight then when it rains the dirt is washed off. As the coating is hydrophilic when rain hits the glass, it doesn't form droplets and in turn eradicates streaking. Rain water flows down the glass in a sheet and washes the dirt away. If you dont have time to wait for the rain a simple garden hose will be just as effective. Self-cleaning glass is making the lives of homeowners far easier and is giving home owners absolutely no reason to hesitate to use of glass in the construction of their homes. What could be better than bright, open rooms with excellent outdoor views facilitated by huge sheets of glass, without having to spend your days cleaning them?

Modern day architectural trends have elevated the way we think about the use of glass in our own homes. It is no longer simply a material for windows and the occasional sliding door; it is a design component in its own right.

With each passing day glass becomes a more important element in architecture not only in grand public structures but also in the lives and homes of families across the world. The beauty of glass lies in its simplicity, it enables us to be enveloped by nature while living comfortably in doors.

Many architects, designers and construction companies recommend Pilkington when it comes to glass. Having been in the glass industry for 179 years, Pilkington is recognised as the world's technological leader in glass. Out of all of their innovative products, Pilkington Activ - the world's first self-cleaning glass is one of their greatest products and is an ideal material in glass architecture.

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Plumbing Tips

If you have ever gone camping for a weekend, you know it doesn't take long to miss running water, flushing toilets, clean clothes, and hot showers. These modern conveniences are the benefits of plumbing systems. Your house has several separate plumbing systems. Sinks, toilets, washers, bathtubs, and related fixtures. Types of pipes for different plumbing usage may vary, from:

1. Copper

2. Plastic

3. Lead

4. Concrete

5. Steel

6. Cast iron

Plumbing is something we use every day and which most of us know little about. Shopping for your own plumbing fixtures rather than getting them through your plumber allows you choose from a wider selection and save money.

Most people are familiar with plumbers, who come to their home to unclog a drain or install an appliance. When construction plumbers install piping in a house, for example, they work from blueprints or drawings that show the planned location of pipes, plumbing fixtures, and appliances.

Water enters your house through a pipe that connects either to a municipal water line or a private well. Faucets, like all plumbing fixtures with moving parts, are apt to require more repair than non-moving fixtures. The less strain you put on your faucets, the less frequently they need repair.

If your plumbing fixtures drain slowly, the problem may be a clogged vent. This happens when vents are improperly located and when birds or animals deposit debris in the vent where it exits the roof.

Whatever your intended plumbing projects, the first step is to familiarize yourself with the water system in your home. At the very least it is important to know where to switch off the mains in case of an emergency.

About The Author: Roger King has been writing articles on home decorating ideas for several years, and has been helping people find and review the best value for interior design solutions.

Visit his web site www.all-homeinteriordesigns.com for free tips and guides for your home improvement projects

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Hiring A Plumber - What You Should Know

If theres a water leak, repairing faucets, fixtures and pipes can be quite urgent and may require a plumbers immediate attention. If you discover a leak, it is best to shut the water while waiting for a plumber to arrive, to prevent further water damage. The quickest way to stop water leaking from the pipes is to shut off the water supply from the main valve, then go to the lowest point in the house and open a faucet. Gravity will force the remaining water to drain out the faucet, minimizing the water that can escape through the leak.

Ask how to prevent recurring problems

For basic plumbing services, such as leak repair or installing new fixtures or traps, youll pay $45 to $65 per hour, plus parts, if necessary. For weekend or night calls, you can expect to pay as much as $100 just for the call and then $75 per hour. Even at these rates it is a good idea to ask what the options are for repairs and parts, and how to prevent any problems from recurring.

Calling a plumber for an emergency job will cost you more. But remember that youre paying for their time to drive to and from your home, picking up parts and for them being on call. For a plumber specializing in drain-clearing services, you will pay at least $70 per hour for drain lines and $125 per hour for sewer lines. For weekend or night calls, add $30 per hour. But before you take out a second mortgage, you should know that most problems can be fixed in about an hour.

Hourly rates are often calculated differently

When hiring a plumber, it seems reasonable to hire a reputable, licensed plumber with the best hourly rate. The problem arises because plumbers count hours in different ways. For example, some plumbers will have lower hourly rates but charge for their driving time, while others charge what seems like an exorbitant hourly rate, but only start the clock once they arrive at your home. Others may charge an additional fee just for showing up. These are important differences to clear up before making your decision.

Have a plumber handy

When hiring a plumber, make sure they have a valid license, if required in your state. There is usually a phone number you can call to verify that the license is current and that there are no complaints against it. Any plumber you hire should have a minimum of $500,000 liability insurance and a current workers compensation policy. Once you find a plumber youre satisfied with, keep his number handy for emergencies. In an emergency, its better to call someone who already knows you than a complete stranger.

Stu Silverman is a home improvement advice columnist and freelance writer for http://www.Contractors.com and http://www.ContractorGuide.com You can find his articles and many others in the Utilities/HVAC/Fireplace category of ContractorGuide.com

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Tile and Grout Repair Not "Rocket Science"

Homeowners today are constantly faced with maintenance and repair projects on their home. With an estimated 125,000,000 housing units in the USA, one can only imagine the number of hours, material and labor force required to maintain and protect the quality of these homes.

An ever increasing number of homeowners are discovering the advantages of learning simple and not-so-simple repairs around the house and the cost saving benefits of, doing it yourself.

Tile grout repair has been placed in the homeowners category of do not attempt for far too long and for those homeowners with willingness to learn and repair items around the house, its really not rocket science!

Although a complete tile or stone installation is best performed by a professional in the trade, homeowners can take on the ensuing maintenance and small repairs necessary for the longevity of their tile and grout.

Some of the most common grout problems homeowners face is around the sinks, tubs and showers. Where grout abuts differing materials like porcelain, sheetrock, metal or wood, this scenario introduces a set of factors that can affect the strength and foundation of the grout at those particular points. Expansion and contraction of the differing materials can cause cracking and chipping of the grout. The settling and movement of the house and foundation through the years can also cause cracking and splintering of grout joints as well as the tile itself.

A thorough investigation of the tiled surfaces in your home should include all the edges or ends of the tile and grout, all corners (where grout is likely to crack), tile and grout around windows, ledges and fixtures, and where tile grout meets various other building materials.

Repairing these cracks and chips can save you money in the long run, especially in the wet areas where water can seep through the damaged grout and rot the wood framing or underlayment. Home inspectors always look around the tub and shower for these water problems because its such a common problem, and when selling your house can be a very expensive repair.

If you can clean your grout, you can repair your grout! Its as simple as that. With the proper instructions, tools and products available today, homeowners no longer have to wait for a repairman or spend big bucks on a tile-man. They can now, Do-It-Themselves!

Michael Garman develops tools for homeowners and the ceramic tile industry. To view information on tile and grout removal or repair, visit his companys' website at: http://www.groutgetter.com

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Protect Your Pool With Pool Covers - Reap Benefits

Pool covers are becoming increasingly popular among commercial pool as well as home pool owners. This holds true for both indoor and outdoor swimming pools. Pool covers offer a lot of benefits for any pool owner, some of which even translates to tangible quantifiable values. Indeed, a pool cover is one must-have swimming pool product that any pool owner should possess.

There have been many reported drowning incidents of children and even pets due to unguarded swimming pools. Having a pool cover over your unattended swimming pool is highly effective to prevent accidents like these from happening. The pool cover is a veritable safety device. It acts as a horizontal fence on your swimming pool, sealing it off from accidental access by your young children, your pets, as well as uninvited visitors. Though there is still no substitute from proper supervision, a pool cover may somehow do this on your behalf when you are not around. Pool covers can save your life, and the life of the people you care about.

Aside from investing in safety, getting a pool cover for your pool,as a matter of fact, saves you money. How? A pool cover can save you up to 70% on operating costs by reducing your swimming pool's need for extra heating equipment, make-up water, water treatment chemicals, and cleaning and maintenance costs. In the long run, your pool cover will pay for itself.

According to studies, swimming pools not protected by a pool cover can lose as much as 30% of their heat each day and more than 10,000 liters of water, including chemicals used to treat the water, all because of the natural process of evaporation. Evaporation, among many other factors, is mainly responsible for the heat loss in pool water. It takes a tremendous amount of energy to evaporate water, subsequently taking a lot of heat out of your pool water as well. With the use of a pool cover, heat loss is reduced by blocking evaporation and locking the heat in. Naturally, there will be a significant reduction in your swimming pool heating costs as your water thermostat may cut the heat supply from the boiler during the use of the pool cover. Also, locking more of the heat in with your pool cover somehow extends your swimming season. Your pool remains warm and inviting for a much longer period of time.

A pool cover over your swimming pool also significantly reduces the amount of energy required to ventilate the pool room for indoor pools. There will be little need for ventilation and exhaust fans, allowing you to save more on air-heating cost.

You are not only saved from large energy bills, by blocking evaporation, you also save on make-up water by as much as 50%, and chemicals for treating water by as much as 60%. Loss of volatile chemicals like chlorine due to evaporation is also greatly reduced. Studies show that around 5,000 gallons of water is conserved, as well as chemicals used to treat it annually if swimming pool owners will just use pool covers.

For indoor pools, fewer corrosive sanitation chemicals released into the air because of suppressed evaporation results to reduced moisture damage and acidic corrosion on your building structure. This also includes fixtures such as metal hinges, door and window frames, speakers, and others.

Pool covers also cut your cleaning time and reduce swimming pool equipment maintenance cost. Pool covers keep off leaves, debris and dirt out of your swimming pool water. Leaving your pool water crystal clear for the longest time. A pool cover can also protect swimming pools from harsh winter elements. With a pool cover over your swimming pool the heat of the pool water is kept well in and with the pool cover also keeping the dirt out, your pool equipment lasts longer because it actually works less.

Outdoor and indoor pool owners will benefit from a pool cover. Primarily, it can save lives as a safety device. And the monetary rewards and benefits are just an added bonus. Pool owners no longer need to fret on how to maximize their pool usage and keep it at its ace condition. The key is simply to use a pool cover that best suits your swimming pool and your swimming needs.

For more great pool cover info and advice check out: http://www.find-covers.com

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